Atlantis The Palm
Our agency was implementing a short-term PR campaign for Atlantis The Palm hotel in Dubai, in order to raise awareness amongst Hungarian travellers.
Atlantis The Palm, Dubai
The opening of Atlantis was a landmark event, redefining tourism in Dubai as the first truly integrated entertainment destination resort. The resort encompasses a 46 hectare site with 17 hectares of water themed amusement at Aquaventure Waterpark, extensive fresh and salt-water pools and lagoon exhibits, a seemingly endless stretch of beach, luxury boutiques, numerous dining choices, an exciting nightlife experience, award-winning ShuiQi Spa & Fitness.
We did not only focus on tourism in the PR campaign. We also emphasized the so called MICE events (Meetings, Incentives, Conferences, and Exhibitions). from economical angle. The biggest highlight of the campaign is an episode of the series Az Utazó (The Traveller), which was filmed at Atlantis The Palm. The 25 minutes long episodes run on MTVA, showing the exclusive places of the world.