Communication activities @ Europe Day
In 2014 Europe Day was organised by the European Commission, the European Parliament, and the Ministry for Foreign Affairs in Budapest, Erzsébet square.
European Parliement Information Office for Hungary
Our task was given: to allocate the available budget for communication activities in order to reach with the message of the festival as many people as possible. The two weeks long intense ATL campaign included radio ads, outdoor elements, tram ads, print and online banners. Besides these, we were very active in the social media. Additionally, on the day before the festival, we covered Erzsébet square with 2000 blue and yellow balloons.
Thank for our PR work, the event was widely promoted, many interviews were made with the performers, and several coverage appeared in the media.
Although we were not lucky with the weather on Europe Day in 2014, thousands of people visited the venue and participated in the thematic programmes, enjoyed concerts and theatre performances.