From 2009 to 2011 Prime Time Communications was responsible for the ATL and BTL communication of the fashion brand GANT.
The main objective was to raise the target group’s awareness on the brand and engage them to the GANT. We organised several interviews and events (fashion shows, shopping nights, press roundtables and conferences), but several PR and paid articles and advertisements were released.
The advertisements were placed in the most important national and international fashion and female magazines, shopping malls, but several outdoor activities were implemented too.
GANT had been present on the Hungarian fashion market for a few years when they decided to mark their next shop opening in MOM Park shopping centre with an opening ceremony. The event was followed by more shop opening ceremonies e.g. in Westend City Centre, and a special shopping night in Aréna shopping mall.